Vantage

OVERVIEW

A hypothetical partnership between Prudential Financial and the Jon Bon Jovi Soul Foundation. Created in collaboration with Hailey Martinez and Casey Tourigny.

YEAR

2026

ROLE

Creative Director

Graphic Designer

SERVICES

Logo Design

Brand Direction

Design Research

image of a smartphone leaning on top of a record player
UI minimalistic widgets

About the project

Vantage is a restorative suite designed to bridge the gap between housing instability and permanent autonomy. At the intersection of systemic change and human resilience, we reimagined the path to financial wellness by replacing bureaucratic friction with a nature-based, trauma-informed approach that honors the complexity of the journey. Vantage aims to empower Trailblazers to move beyond the pressure of the immediate and reclaim their long-term agency. The solution is not as simple as just providing a roof or a lesson plan. The collaboration provides the clarity, community, and psychological safety necessary for people to navigate the climb from scarcity to stability.

From our extensive research—encompassing personal narratives, deep-dive interviews with industry experts, and quantitative survey data—it became clear that for the average American, navigating the housing and financial system is not merely a challenge; it is a systemic nightmare. The participants in our study didn’t just report difficulty; they described a visceral, emotional response to a landscape that feels increasingly hostile. We identified five core “internal climates” that define this experience: overload, confusion, stigma, skepticism, and suffocation.

Vantage

OVERVIEW

A hypothetical partnership between Prudential Financial and the Jon Bon Jovi Soul Foundation. Created in collaboration with Hailey Martinez and Casey Tourigny.

YEAR

2026

ROLE

Creative Director

Graphic Designer

SERVICES

Logo Design

Brand Direction

Design Research

image of a smartphone leaning on top of a record player
UI minimalistic widgets

About the project

Vantage is a restorative suite designed to bridge the gap between housing instability and permanent autonomy. At the intersection of systemic change and human resilience, we reimagined the path to financial wellness by replacing bureaucratic friction with a nature-based, trauma-informed approach that honors the complexity of the journey. Vantage aims to empower Trailblazers to move beyond the pressure of the immediate and reclaim their long-term agency. The solution is not as simple as just providing a roof or a lesson plan. The collaboration provides the clarity, community, and psychological safety necessary for people to navigate the climb from scarcity to stability.

From our extensive research—encompassing personal narratives, deep-dive interviews with industry experts, and quantitative survey data—it became clear that for the average American, navigating the housing and financial system is not merely a challenge; it is a systemic nightmare. The participants in our study didn’t just report difficulty; they described a visceral, emotional response to a landscape that feels increasingly hostile. We identified five core “internal climates” that define this experience: overload, confusion, stigma, skepticism, and suffocation.

Vantage

OVERVIEW

A hypothetical partnership between Prudential Financial and the Jon Bon Jovi Soul Foundation. Created in collaboration with Hailey Martinez and Casey Tourigny.

YEAR

2026

ROLE

Creative Director

Graphic Designer

SERVICES

Logo Design

Brand Direction

Design Research

image of a smartphone leaning on top of a record player
UI minimalistic widgets

About the project

Vantage is a restorative suite designed to bridge the gap between housing instability and permanent autonomy. At the intersection of systemic change and human resilience, we reimagined the path to financial wellness by replacing bureaucratic friction with a nature-based, trauma-informed approach that honors the complexity of the journey. Vantage aims to empower Trailblazers to move beyond the pressure of the immediate and reclaim their long-term agency. The solution is not as simple as just providing a roof or a lesson plan. The collaboration provides the clarity, community, and psychological safety necessary for people to navigate the climb from scarcity to stability.

From our extensive research—encompassing personal narratives, deep-dive interviews with industry experts, and quantitative survey data—it became clear that for the average American, navigating the housing and financial system is not merely a challenge; it is a systemic nightmare. The participants in our study didn’t just report difficulty; they described a visceral, emotional response to a landscape that feels increasingly hostile. We identified five core “internal climates” that define this experience: overload, confusion, stigma, skepticism, and suffocation.